Privacy policy

Last Update January 2025

Welcome
The website MDAiRE™.com (the “Site”) is owned and operated by MDAiRE™, headquartered in Corona Del Mar, California (referred to as “we,” “our,” or “us”). This Privacy Policy outlines the information we collect, how we use it, how we safeguard it, and your rights related to the data we collect when you use this Site and its associated services.

Important Information

  • Scope:  This Privacy Policy applies to your use of the Site and its services, which include interactive features, platforms, marketplace, widgets, plug-ins, applications, and other online services controlled by us. This applies regardless of how you access or use the Site, whether through a personal computer, mobile devices, or other means (collectively referred to as the “Service”).

  • Third-Party Data: This Privacy Policy does not apply to data we receive from third parties unless we combine that data with Personal Data (as defined below) collected directly by us.

  • Offline Data: This Privacy Policy does not govern data collection practices offline or outside the Service (unless otherwise stated).

  • Additional Privacy Policies: If we provide notice of different or additional privacy policies at the point of collection (e.g., during a transaction), those policies will apply to the data collected.

  • Terms and Conditions: Please also review our  Terms and Conditions of Service, which governs your use of the Service.

  • EU/EEA/UK Users: If you are located in the European Union (“EU”), the United Kingdom (“UK”), or the European Economic Area (“EEA”), please pay special attention to Section 7 for important information regarding your privacy rights.

Consent and Agreement: 

By using our Service, you agree to the Terms and Conditions of Service and consent to this Privacy Policy. This includes the collection, use, sharing, and disclosure of your information as described. If you do not agree with any part of this Privacy Policy, please refrain from using our Service.

Table of Contents    

  1. Type of Information We Collect

  2. Source of Personal Data and the Purposes of Collection

  3. Why and When We Share Your Information

  4. Cookies

  5. Your Choices

  6. Transfer of Your Information

  7. Additional Information Regarding Individuals in the EU, UK, or EEA

  8. Security

  9. Children

  10. Retention Period

  11. Changes to This Privacy Policy

  12. How to Contact Us

  13. California Residents: Your California Privacy Rights

  14. Financial Incentives

 

1. Information We Collect

We may collect and store information about you when you use our services, including information you provide, information we collect automatically, and information from third parties. The data we collect falls into the following categories:

Information You Provide Voluntarily

  • This includes any information you give us when creating an account, subscribing to email alerts, or otherwise engaging with the site.

Information We Collect Automatically

  • We use tools like cookies and tracking technologies to gather data related to your use of the site.

Information From Third Parties

  • We may receive information from third-party sources such as advertising networks and social media platforms.

Categories of Personal Data We May Collect

Here are the main categories of Personal Data that we may collect:

  • Identifiers:
    Includes name, mailing address, phone number, email address, username, password, online identifiers (e.g., social media handles), and IP address.

  • Commercial Information:
    Information on services and goods purchased, obtained, or considered, including purchase history and tendencies.

  • Financial Information:
    Credit card details (including billing address) and other payment methods such as PayPal, Amazon Pay, or Afterpay.

  • Internet or Similar Network Activity:
    Data like browsing history, search history, clickstream patterns, session information, operating system type, and information about how you interact with our site.

  • Geolocation Data:
    Physical location data, such as your zip code or GPS data.

  • Sensory Data:
    Audio recordings (if applicable).

  • Inferences From Other Personal Data:
    This can include preferences, behaviors, psychological trends, household size, income level, and location.

Precise Location Data

We may collect precise location data with your consent. For example, we collect general location data when you provide us with your zip code. In addition, if you use our mobile applications, our Service may obtain precise information about the location of your device with your express consent.If you grant us consent to track your location, you can revoke it anytime by adjusting your device’s location settings.

Cookies and Similar Technologies

We use cookies and similar technologies (like web beacons, HTML5 local storage, Flash cookies, and IP addresses) to collect data. Please refer to  Section 4 for additional information about cookies.

Aggregated Data and Pseudonymous and De-Identified Data

  • De-Identified Data:
    We may process your personal information to create data that cannot be used to identify you directly. This includes obfuscating or separating identifying information from other data.

  • Aggregated Data:
    We may combine data from multiple users and remove individual identifiers, thus creating aggregated data that cannot be linked to any single person.

  • Pseudonymous Data:
    This data includes identifiers that cannot directly identify you without additional information. Although pseudonymous data is still protected by this Privacy Policy, if we share it in an anonymized or aggregated form, it may not be subject to these privacy protections.

2. Source of Personal Data and the Purposes of Collection

This section outlines the various sources through which we may collect Personal Data and the specific purposes for which we collect it:

1. Registration Forms and Account Creation

Sources: Personal Data may be collected from you, your family members, or your authorized representatives during the account creation or registration process, or through other forms, applications, or discussions.

Categories of Personal Data Collected:

  • Identifiers (e.g., name, email, phone number)

  • Internet or similar network activity

  • Geolocation data

  • Inferences from other Personal Data

Purposes of Collection and Disclosure:

  • Provide, perform, update, and enhance the Service

  • Personalize the Service to reflect your preferences

  • Offer customer and technical support

  • Protect against unauthorized access, fraud, security incidents, and other malicious activities

  • Comply with legal and regulatory obligations

2. Communications and Interactions with Us

Sources: Personal Data may be collected when you or your authorized representative communicate with us, including via customer support, inquiries, requests for information, participation in promotions or surveys, or making purchases.

Categories of Personal Data Collected:

  • Identifiers

  • Commercial information

  • Financial information

  • Internet or similar network activity

  • Geolocation data

  • Sensory data

  • Inferences from other Personal Data

Purposes of Collection and Disclosure:

  • Provide, perform, update, and enhance the Service

  • Offer customer and technical support (including in response to feedback)

  • Personalize the Service to reflect your preferences

  • Market, advertise, and promote the Service

  • Protect against unauthorized access, fraud, security incidents, and other malicious activities

  • Comply with legal and regulatory obligations

3. Our Websites

Sources: Personal Data may be collected from you or your device when you visit or interact with our Sites.

Categories of Personal Data Collected:

  • Identifiers

  • Commercial information

  • Financial information

  • Internet or similar network activity

  • Geolocation data

  • Inferences from other Personal Data

Purposes of Collection and Disclosure:

  • Provide, perform, update, and enhance the Service

  • Offer customer and technical support

  • Personalize the Service to reflect your preferences

  • Market, advertise, and promote the Service (including sharing content)

  • Protect against unauthorized access, fraud, security incidents, and other malicious activities

  • Comply with legal and regulatory obligations

4. Social Media, Online Forums, and Advertisements

Sources: Personal Data may be collected from third-party social media platforms, online communities, forums, and interactions with advertisements related to our services.

Categories of Personal Data Collected:

  • Identifiers

  • Commercial information

  • Internet or similar network activity

  • Geolocation data

  • Inferences from other Personal Data

Purposes of Collection and Disclosure:

  • Provide, perform, update, and enhance the Service

  • Offer customer and technical support

  • Personalize the Service

  • Market, advertise, and promote the Service

  • Protect against unauthorized access, fraud, security incidents, and other malicious activities

  • Comply with legal and regulatory obligations

5. Affiliates

Sources: We may collect Personal Data from our parents, subsidiaries, and affiliates.

Categories of Personal Data Collected:

  • Identifiers

  • Commercial information

  • Financial information

  • Internet or similar network activity

  • Geolocation data

  • Sensory data

  • Inferences from other Personal Data

Purposes of Collection and Disclosure:

  • Provide, perform, update, and enhance the Service

  • Offer customer and technical support (including in response to feedback)

  • Personalize the Service to reflect your preferences

  • Market, advertise, and promote the Service

  • Protect against unauthorized access, fraud, security incidents, and other malicious activities

  • Comply with legal and regulatory obligations

6. Business Partners and Service Providers

Sources: Personal Data may be collected from our business partners and service providers, as well as from third parties authorized to act on our behalf.

Categories of Personal Data Collected:

  • Identifiers

  • Commercial information

  • Financial information

  • Internet or similar network activity

  • Geolocation data

  • Inferences from other Personal Data

Purposes of Collection and Disclosure:

  • Provide, perform, and enhance the Service

  • Offer customer and technical support

  • Market, advertise, and promote the Service

  • Protect against unauthorized access, fraud, security incidents, and other malicious activities

  • Comply with legal and regulatory obligations

7. Publicly-Available Sources

Sources: We may collect Personal Data from publicly available sources.

Categories of Personal Data Collected:

  • Identifiers

  • Protected classifications under applicable law

  • Commercial information

  • Internet or similar network activity

  • Geolocation data

  • Sensory data

  • Inferences from other Personal Data

Purposes of Collection and Disclosure:

  • Provide, perform, and enhance the Service

  • Market, advertise, and promote the Service

  • Protect against unauthorized access, fraud, security incidents, and other malicious activities

  • Comply with legal and regulatory obligations

3. Why and When We Share Your Information

We may share your Personal Data as described in this Privacy Policy, including with the following categories of third parties:

1. Affiliates

We may share Personal Data with our affiliates. Where we share Personal Data with our affiliates, we will require them to honor this Privacy Policy.

Categories of Personal Data We Share:

  • Identifiers

  • Commercial information

  • Financial information

  • Internet or similar network activity

  • Geolocation data

  • Sensory data

  • Inferences from other Personal Data

Disclosed for a Business Purpose in the Last 12 Months? Yes

2. Technical and Operational Service Providers and Business Partners

We may engage third parties to perform certain functions on our behalf. To do so, we may disclose Personal Data to our third-party business partners and service providers in order to maintain and operate the Sites and provide, improve, and personalize the services, including to fulfill requests for the services, administer your account, process payments, offer customer service, and perform other technical and processing functions, such as sending emails on our behalf, fulfilling orders, and technical support. We may also share Personal Data to service providers or other third parties to detect, protect against, and respond to security incidents or other malicious, deceptive, illegal, or fraudulent activity, or other threats, and for legal compliance purposes or pursuant to legal process.

Categories of Personal Data We Share:

  • Identifiers

  • Commercial information

  • Financial information

  • Internet or similar network activity

  • Geolocation data

  • Sensory data

  • Inferences from other Personal Data

Disclosed for a Business Purpose in the Last 12 Months? Yes

3. Marketing, Advertising, and Analytics Providers

We may share Personal Data with third-party providers for marketing, advertising, and analytics purposes. However, we do not share Personal Data that you provided voluntarily through a registration form, transaction, or communication with us with third parties for their direct marketing purposes unless you have consented (either through an opt-in or opt-out opportunity) at the time you provide your Personal Data.

Categories of Personal Data We Share:

  • Identifiers

  • Commercial information

  • Financial information (e.g., use of third-party transaction services, such as Google Pay or PayPal)

  • Internet or similar network activity

  • Geolocation data

  • Sensory data

  • Inferences from other Personal Data

Disclosed for a Business Purpose in the Last 12 Months? Yes

4. Social Media Networks

We may use widgets and tools from social networks to enable sharing and other functions through social networks. For additional information on the use of social network sharing widgets, please refer to the “Social Network Widgets” section of this Privacy Policy.

Categories of Personal Data We Share:

  • Identifiers

  • Commercial information

  • Financial information (e.g., use of third-party transaction services, such as Google Pay or PayPal)

  • Internet or similar network activity

  • Geolocation data

  • Sensory data

  • Inferences from other Personal Data

Disclosed for a Business Purpose in the Last 12 Months? Yes

5. Business Transactions

Subject to applicable law, we reserve the right to transfer some or all Personal Data in our possession to a successor organization in the event of any reorganization, merger, sale, joint venture, assignment, transfer, liquidation, or other disposition of all or any portion of our business, assets, or equity. If any such transaction occurs, the purchaser will be entitled to use and disclose the Personal Data collected by us in the same manner that we are able to, and the purchaser will assume the rights and obligations regarding Personal Data as described in this Privacy Policy.

Categories of Personal Data We Share:

  • Identifiers

  • Commercial information

  • Financial information

  • Internet or similar network activity

  • Geolocation data

  • Sensory data

  • Inferences from other Personal Data

Disclosed for a Business Purpose in the Last 12 Months? Yes

Non-Personal Data Sharing

We may also share non-Personal Data, such as aggregated user statistics, with third parties such as ad networks and content distributors. For example, we may disclose the number of users that have been exposed to, or clicked on, advertisements.

Additional Purposes for Sharing Your Information

We may share the information we have collected about you, including Personal Data, as disclosed at the time you provide your information and as described below (or otherwise in this Privacy Policy) for various purposes, including:

  • With your consent: For example, to provide you with services you have requested and that we have agreed to provide, such as our products, customer services, and third-party social network connectivity.

  • To fulfill our service obligations: As reasonably necessary to provide the Service to you (e.g., by providing your Personal Data to service providers we use to fulfill your order) or to protect the rights, property, or safety of MDAiRE™, our users, or others.

  • Legal Compliance: As we reasonably believe is permitted by law or regulation, or as necessary to comply with any legal obligations, or to enforce or apply our Terms and Conditions of Service and/or any other agreement with you.

Third-Party Service Providers

As indicated above, we may also share your information with technical, operational, marketing, advertising, and analytics providers and business partners. These third parties may set and access their own Cookies on your Device and may otherwise collect or have access to information about you, potentially including Personal Data. We are not responsible for these third-party technologies or activities arising from them. However, some may offer you choices regarding their practices. We are not responsible for the effectiveness of or compliance with any third parties' opt-out options.

4. Cookies

The Site may use cookies and similar technologies to improve user experience, for performance and analytics, and to enhance our content and the Service. A "cookie" is a small text file stored on your device, which helps to remember the browser over time and distinguish one browser instance (or user) from others. Some cookies and other technologies may also track Personal Data that has been previously entered by a web user on the Site, such as login information, preferences, and other similar data.

We may use various cookies and similar technologies to collect and store information automatically (“Cookies”) when you use or interact with the Service. This information may be stored or accessed using Cookies that are downloaded to your personal computer, browser, laptop, tablet, mobile phone, or other device (each, a “Device”). The information collected can include:

  • IP addresses

  • Domain names

  • Type of device and operating system being used

  • Authentication information (to recall login details)

  • Statistical information related to Site navigation

A few examples of the cookies and technologies we use include:

  • Cookies

  • Advertising identifiers (e.g., mobile identifiers like Apple’s IDFA or Google’s Advertising ID)

  • Web beacons

  • Tags

  • Embedded scripts

  • Local shared objects (HTML5 and Flash cookies, often referred to as "flash cookies")

  • Browser fingerprinting

  • E-Tags

For more information about some of these technologies,  click here.

We may also use web beacons or "pixels". In certain cases, we may collect additional data such as:

  • IP address

  • Screen resolution

  • Browser software and operating system types

  • Clickstream patterns

  • Dates and times of Site access

  • Other similar categories of data

Your Cookie Choices

Most browsers allow you to control cookies, including whether to accept them, remove them, or notify you when a cookie is set. You can adjust your browser settings to refuse cookies, delete them, or set notifications when cookies are set by editing your web browser preferences or options. Since each browser is different, please refer to the settings menu on your browser for specific instructions.

Please note that if you choose to block or delete cookies, some features of the Service may not function properly, or certain features may be unavailable.

For more details on the cookies used on the Site, please refer to our  Cookie Policy.

5. Your Choices

We provide you with choices regarding the Personal Data you provide to us and how it is shared. Generally, we only ask for Personal Data that is necessary to deliver the service you request. While you have the option not to provide certain Personal Data, please note that if you choose not to share the required information, you may not be able to receive the product or service you requested, or register for certain features of our Service. This may include situations where providing Personal Data is necessary to fulfill a contract or comply with legal requirements.

Your Options Include:

  • Choosing whether or not to provide us with requested Personal Data (as outlined in the "Information You Choose to Provide" section of this Privacy Policy).

  • Modifying your preferences or choices by contacting us, as outlined in the “How to Contact Us” section below.

Mobile Device Tracking

As of the effective date of this Privacy Policy, Apple and Google offer options for device owners (iOS and Android) to limit tracking and targeting related to advertisements. Please note that changing these settings does not prevent certain advertisements from being displayed to you. MDAiRE™ does not control your device-level opt-out processes and is not responsible for the availability, accuracy, or effectiveness of these options.

  • Apple Devices: If you use an Apple device, you can manage tracking settings  [here].

  • Android Devices:  If you use an Android device, navigate to the Google Settings page, select Ads, and then you can reset your Android Ad ID or opt-out of personalized ads.

To learn about options for many mobile ad networks,  [click here].

6. Transfer of Your Information

To provide our Service, we may transfer information about you to other jurisdictions where we do business. By using our Service, you acknowledge and consent to the transfer of information about you, including Personal Data, as described in this Privacy Policy.

Transfers May Include:

  • Personal Data being transferred to our subsidiaries, affiliates, service providers, and business partners, which may be located outside of the jurisdiction where you are located.

  • Transferring your information for the purposes outlined in this Privacy Policy, even to regions with data protection laws that may not be as stringent as those in your country.

  • Your Personal Data will be treated with the same level of protection as described in this Privacy Policy, regardless of where it is transferred.

If you are located in the EU, UK, or EEA, please refer to  Section 7 for further information on the transfer of Personal Data from the EU, UK, or EEA to locations outside these regions.

7. Additional Information Regarding Individuals in the EEA

Basis for Processing Personal Data of Individuals in the EU, UK, or EEA

We will only use your Personal Data for the purposes outlined in this section and in  Section 3 (How We Use Your Information). Please note that we may process your Personal Data without your knowledge or consent, in compliance with applicable data protection laws.

Purpose(s) for Processing | Legal Basis for Processing:

  • Processing, tracking, and completing purchases, returns, and similar transactions.

    • Necessary to perform a contract or enter into a contract with you.

    • Necessary to comply with legal and regulatory obligations.

    • Necessary to support our legitimate interests in managing our business.

  • To manage and administer your loyalty account.

    • Necessary to perform a contract or enter into a contract with you.

    • Necessary to comply with legal and regulatory obligations.

    • Necessary to support our legitimate interests in managing our business.

  • Sending marketing information, newsletters, and other promotional communications.

    • Where you have given consent for direct marketing (which you can withdraw at any time).

    • If you have provided your email address in the context of purchasing a product or service, and you haven't objected to receiving marketing communications, we may use your email for direct marketing purposes related to similar products or services within a reasonable time.

    • For direct marketing of products or services that are not similar to what you purchased, we will need your consent to process your Personal Data for marketing purposes. You can withdraw this consent at any time.

    • Necessary to support our legitimate interests in promoting our products and managing our business.

  • Improve our products and services, carry out market research, or perform data analytics.

    • Necessary to support our legitimate interests in managing our business.

    • Where you have given consent to the processing of your Personal Data (which you may withdraw at any time).

  • For the prevention and detection of fraud or other unlawful activities.

    • Necessary to comply with legal and regulatory obligations.

    • Where you have given consent to the processing of your Personal Data (which you may withdraw at any time).

  • To manage our relationship with you.

    • Necessary to perform a contract or enter into a contract with you.

    • Necessary to support our legitimate interests in managing our business.

    • Where you have given consent to the processing of your Personal Data (which you may withdraw at any time).

  • Notifying you of product recalls or providing other information concerning products you have purchased.

    • Necessary to perform a contract or enter into a contract with you.

    • Necessary to comply with legal and regulatory obligations.

    • Where you have given consent to the processing of your Personal Data (which you may withdraw at any time).

    • Necessary to protect your vital interests and/or those of a third party.

We may determine that another necessary purpose is compatible with the original purpose. If you wish to obtain information on how the processing for the new purpose is compatible with the original purpose, please contact us via email at  hello@mdaire.com.

If we need to use your Personal Data for an unrelated purpose, we will notify you and provide an explanation of the legal basis that allows us to do so.

Basis for Processing Usage Information Relating to Individuals in the EU, UK, or EEA

Purpose(s) for Processing | Legal Basis for Processing:

  • To improve the Service or our products or services, customize your experience, or serve you relevant content.

    • Necessary to support our legitimate interests in managing our business.

    • Where you have given consent to the processing of your Personal Data for direct marketing (which you may withdraw at any time).

  • To contact you regarding your use of the Service, including any changes to the Service or related terms or policies.

    • Necessary to support our legitimate interests in managing our business.

    • Where you have given consent to the processing of your Personal Data for direct marketing (which you may withdraw at any time).

  • For internal business purposes, including understanding how our Service is navigated and used.

    • Necessary to support our legitimate interests in managing our business.

    • Where you have given consent to the processing of your Personal Data for direct marketing (which you may withdraw at any time).

What Additional Rights Do You Have if You Are in the EU, UK, or EEA?

As an individual located in the EU, UK, or EEA, you have several rights related to your Personal Data under applicable privacy and data protection laws. These rights may be subject to certain limitations and restrictions.

We aim to respond to valid requests within one month, unless the request is complex or if you have made repeated requests. In such cases, we aim to respond within three months and will inform you of any extensions.

You will not be charged a fee to exercise your rights unless your request is unfounded, repetitive, or excessive. If that happens, we may charge a reasonable fee or refuse to act on the request.

Your Rights and What They Mean:

  • Right to Withdraw Consent: If we are processing your Personal Data based on your consent, you can withdraw your consent at any time. The withdrawal does not affect any processing that was done before the withdrawal.

  • Right of Access: You can request confirmation on whether we are processing your Personal Data and request a copy. You can also request additional information on how your data is used, who it’s shared with, and whether we carry out automated decision-making.

  • Right to Rectification: You can ask us to correct inaccuracies in your Personal Data or complete any incomplete data.

  • Right to Erasure ("Right to be Forgotten"): You have the right to request the deletion of your Personal Data under certain circumstances, such as:

    • The Personal Data is no longer needed for the purpose it was collected.

    • You have withdrawn your consent (if the processing was based on consent).

    • You have objected to the processing, and there are no overriding legitimate grounds for us to continue processing your Personal Data.

    • The Personal Data has been unlawfully processed.

    • The Personal Data must be deleted to comply with a legal obligation.

However, this right to deletion does not apply in cases where processing is necessary for:

    • Compliance with a legal obligation.

    • The establishment, exercise, or defense of legal claims.

  • Right to Restriction of Processing: You can request that we restrict the use of your Personal Data (i.e., keep it but not actively process it) in the following cases:

    • The accuracy of the Personal Data is contested.

    • The processing is unlawful, but you do not want the Personal Data erased.

    • We no longer need the Personal Data, but you require it for the establishment, exercise, or defense of legal claims.

    • You have objected to the processing, and verification of our overriding legitimate grounds is pending.

However, we can continue to process your Personal Data in the following situations:

Where we have your consent to do so.

    • For the establishment, exercise, or defense of legal claims.

    • To protect the rights of another individual.

    • For reasons of important public interest.

  • Right to Data Portability: You can request to receive your Personal Data in a structured, commonly-used, and machine-readable format or transfer it to another third-party data controller.

  • Right to Object: You have the right to object to the processing of your Personal Data in certain situations, particularly when we rely on legitimate interests.

  • Automated Decision-Making: You have the right not to be subjected to decisions based solely on automated processing, including profiling, which produce legal effects concerning you or similarly significantly affect you, unless the decision is:

    • Necessary for entering into, or for the performance of, a contract with you (e.g., your insurance policy).

    • Based on your explicit consent – which you may withdraw at any time.

    • Authorized by EU or Member State law.

If a decision is based solely on automated processing, you will always have the right to request a human review of the decision. This allows you to contest it and present your point of view and circumstances.

  • Right to Complain:  If you're dissatisfied with how we process your Personal Data, you have the right to lodge a complaint with a supervisory authority.

Transfers of Personal Data Out of the EU, UK, or EEA

If you're located in the EU, UK, or EEA, your Personal Data may be transferred to, and stored in, countries outside of the EU, UK, or EEA. These transfers are conducted for the purposes described above (including to Canada, Israel, and the United States).

When transferring Personal Data outside the EU, UK, or EEA, we comply with lawful mechanisms, including using the  Standard Contractual Clauses ("Model Clauses") adopted by the European Commission.

By accessing the Service, you explicitly consent to the transfer of your Personal Data to MDAiRE™ in the United States.

In cases where required by law (e.g., for valid requests from judicial or regulatory bodies), we may transfer your data in accordance with privacy protection laws.

8. Security of Your Information

We implement reasonable security measures to protect your Personal Data from accidental loss, unauthorized access, and misuse. Access to your Personal Data is strictly limited to those individuals within our organization who need it for business purposes.

We use a combination of technical and organizational safeguards to protect your personal information during transmission and once it is stored. However, please note that no method of data transmission over the internet or mobile devices, nor any method of electronic storage, is fully secure. While we strive to use commercially reasonable efforts to protect your personal information, we cannot guarantee its absolute security.

9. Children’s Privacy

Our Services are not intended for children under the age of 13. We do not knowingly collect or solicit Personal Data from children under 13 years old. If you are a parent or guardian and believe we have inadvertently collected Personal Data about your child, please contact us at  hello@mdaire.com and we will take steps to delete the data as quickly as possible.

10. Retention Period

We will retain your Personal Data for as long as necessary to fulfill the purposes for which it was collected or as required to comply with our legal obligations. The criteria used to determine our retention periods include:

  1. The duration of our ongoing relationship with you.

  2. The purpose(s) for processing your Personal Data and the legal basis for it.

  3. Any legal obligations we are subject to.

  4. The necessity to retain the data based on our legal position (e.g., statutes of limitation, litigation, or regulatory investigations).

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our privacy practices, applicable laws, or other relevant factors. Any changes will be effective immediately upon posting the updated Privacy Policy on our site. The updated Privacy Policy will include the date of the most recent revision. We encourage you to review this Privacy Policy regularly to stay informed about how we protect your personal information.

12. How to Contact Us

If you have any questions or concerns about this Privacy Policy, need to report an issue, or if you are located in the EU and wish to exercise your rights under applicable EU data protection laws, please contact our Privacy Team:

MDAiRE™
Attn: Privacy
2121 East Coast Hwy. Suite #280
Corona Del Mar, California 92625
Email:  hello@mdaire.com

13. California Residents: Your Privacy Rights

As a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA). These rights include:

  • Right to Know: You may request information about the Personal Data we collect, use, disclose, and/or sell, as applicable.

  • Right to Delete: You can request that we delete the Personal Data we have collected about you.

  • Right to Opt-out: You may request to opt-out of the sale of your Personal Data. However, we do not sell Personal Data.

  • Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your privacy rights.

You may also designate an authorized agent to exercise these rights on your behalf. To do so, please send an email with the word “Urgent” in the subject line to hello@mdaire.com.

Request Process
To make a request, please provide sufficient information to allow us to verify your identity and determine if the request is applicable to you. Include your full name, email address, and postal address.

California residents can also request, once per calendar year, certain information regarding the types of personal data we share with third parties for their direct marketing purposes, and the identities of these third parties.

We do not sell Personal Data, including information about minors under 16 years of age.

Verification & Response
Requests will be verified based on the information we have on file, such as account details or other identifiers. We will respond to all authorized and verified requests promptly and in accordance with applicable law.

Exceptions
Please note that certain exclusions and exceptions under California law may apply. In some cases, we may be unable to fulfill your request, and we will inform you if that is the case.

14. Financial Incentives

From time to time, we may offer various financial incentives, such as discounts or special offers, in exchange for your contact information and identifiers, such as your name and email address. By signing up for our loyalty program, email list, or other promotional offers, you are opting into a financial incentive.

You can withdraw from any financial incentive at any time by opting out of our email communications or closing your loyalty member account.

While we generally do not assign monetary or other value to your personal information, California law requires us to assign value to personal information in the context of financial incentives. In such cases, the value of your personal information is determined based on the estimated cost of providing the financial incentive(s) for which the information was collected.